Get it checked one final time before throwing it away.
Fix my phone
Challenge
Electronic waste has already become a serious problem. Gadgets built on lucrative “Planned- Obsolescence” model doesn’t look like going anywhere. To counter this menace one of the effective means would be to try and lengthen the life of our gadgets through repairing. This doesn’t eradicate the problem but slows it down. But lack of reliable repairing service providers in a country like India, where availability of cheap handsets has already triggered a “use and throw” culture is pushing the situation from bad to worse.
work
Fixmyphone, with it’s chain on service centres powered by trained technicians and easy pick up and delivery model is trying to bring a change. We worked with Fix My Phone to spread awareness and encourage mobile phone users to give their ailing devices a last chance.
Result
A strong social media campaign coupled with in-store promotional activities helped FMP grow from one kiosk to five within a span of just two years.
WORK IN PROGRESS